YouTube RPM calculator
Advertisers pay a CPM, but you are paid by RPM, which is lower because YouTube keeps a share and not every view shows an ad. Enter the CPM for your niche, how many playbacks carry ads and how many long-form and Shorts views you get, and this calculator works out your RPM and monthly earnings from both. The grid underneath shows how RPM moves as CPM and monetized playbacks change.
What 1,000 views pays
The gap between CPM and RPM, and between long-form and Shorts, on your numbers.
RPM grid
Your long-form RPM at different CPMs and monetized shares, with your ads per playback and revenue share unchanged. Your current position is highlighted.
How YouTube RPM is worked out
CPM is priced per 1,000 ad impressions. To turn it into what you earn per 1,000 views, the calculator counts how many views carry ads, how many ads each of those shows and the share of revenue you keep.
Shorts are paid from a shared pool, so they are entered as an RPM directly.
Count ad impressions
Only monetized playbacks show ads, and long videos can show more than one.
impressions = views × monetized share × ads per playback
Gross ad revenue
Advertisers pay CPM per 1,000 impressions.
gross = impressions ÷ 1,000 × CPM
Your share
YouTube keeps the rest.
long-form earnings = gross × revenue share
Long-form RPM
Earnings per 1,000 views, counting views without ads.
RPM = CPM × monetized share × ads per playback × revenue share
Add Shorts
Shorts views times Shorts RPM.
total = long-form earnings + Shorts views ÷ 1,000 × Shorts RPM
YouTube RPM questions
What is the difference between CPM and RPM on YouTube?
CPM is what advertisers pay per 1,000 ad impressions, before YouTube takes its share. RPM is what you earn per 1,000 views of your videos, after YouTube's share and counting the views that showed no ad. RPM is always lower than CPM, and it is the number that predicts your income.
What share of ad revenue do creators get?
For long-form videos, YouTube Partner Program creators have generally received 55 percent of the ad revenue on their videos. Shorts work differently: ad revenue from the Shorts feed is pooled and creators receive a share based on their views, so Shorts RPM is usually far lower. Check YouTube's current terms for your account.
What is a good YouTube RPM?
Many channels see long-form RPMs of $2 to $6. Finance, business, software and education channels with US viewers can reach $10 to $20 or more, while gaming, music and kids content tends to be lower. Shorts RPM is often a few cents to around 10 cents per 1,000 views.
Why are not all my views monetized?
Some viewers use ad blockers or YouTube Premium, some videos are watched in places with little advertiser demand, and some playbacks simply do not get an ad. Videos that are not advertiser-friendly earn less too. Monetized playbacks of 40 to 70 percent of views are common.
How can I raise my RPM?
Make videos over 8 minutes so mid-roll ads can run, pick topics advertisers pay for, and grow your audience in high-paying countries. Ad rates also rise in the last three months of the year, so publishing your best videos before the holidays helps.
Does YouTube Premium pay creators?
Yes. Premium subscribers do not see ads, but creators get a share of Premium subscription revenue based on watch time. It appears in your RPM, which is one reason RPM is a better guide than CPM alone.
Is this the official YouTube calculator?
No. It is an independent estimate. YouTube Studio shows your real RPM, and you should replace the inputs with it once you are monetized.