Raptive earnings calculator
Raptive reports earnings per 1,000 pageviews, so your income comes down to traffic, rate and where readers live. Enter your monthly pageviews, the page RPM you expect, your audience mix and what your current ad network pays, and this calculator estimates your Raptive income for any month of the year. It also shows how much more or less you would earn by switching, and how audience location moves the result.
Month by month at today's traffic
The same pageviews earn very different amounts through the year. Budgets build from late summer, peak before the holidays and reset in January.
How audience location changes the result
Your pageviews and rate held steady while the share of readers from the US, UK, Canada and Australia changes. Content that ranks in those markets is often worth more than extra traffic from elsewhere.
| Top-market readers | Blended RPM | Average month | December | Year |
|---|
How the Raptive estimate works
The estimate is built on page RPM, the figure Raptive shows in its dashboard. Top-market readers earn the full rate, other readers earn a share of it, and a seasonal factor adjusts for the month.
Your current network income is turned into its own RPM so the two can be compared on the same traffic.
Blend the audience
Weight the full rate and the lower rate by how many readers fall in each group.
blended RPM = page RPM × (top-market share + (1 − top-market share) × other readers earn)
Adjust for the month
Factors run from about 0.7 in January to about 1.4 in December and average out to 1 over the year.
month RPM = blended RPM × seasonal factor
Turn pageviews into income
Pageviews divided by 1,000, times the month RPM.
earnings = pageviews ÷ 1,000 × month RPM
Compare with your current network
Your current income per 1,000 pageviews shows what you earn today on the same traffic.
current RPM = current income ÷ pageviews × 1,000
Raptive earnings questions
How does Raptive pay publishers?
Raptive runs ads on your site and pays you a share of the ad revenue each month. Its dashboard shows earnings per 1,000 pageviews, called page RPM, so that is the number this calculator works from. Enter the RPM you already see, or a cautious estimate if you have not joined yet.
What page RPM can I expect with Raptive?
Sites with mostly US readers in food, home, parenting and lifestyle niches often report page RPMs of roughly $15 to $30 across a year, with finance and business higher. Sites with mainly international traffic can earn well under $10. Treat any figure you read online as a range, not a promise.
How much traffic do I need for Raptive?
Raptive has lowered its entry bar over the years, and recent requirements have been around 25,000 monthly pageviews for sites whose traffic is mostly from the US. It also looks at content quality and where visitors come from. Check its current criteria before you apply, because they change.
Is it worth switching from AdSense or Ezoic to Raptive?
Often yes for sites that qualify, because premium networks usually earn more per pageview. The calculator compares your current monthly ad income with the Raptive estimate. A switch only pays if the extra income outweighs a few weeks of setup and any dip while ads are tuned.
Why do my earnings drop at the start of the year?
Advertisers spend most in the run-up to the holidays and cut budgets in January. The same pageviews can earn 40 to 50 percent less in January than in December. The seasonal bars below the calculator show the pattern so you can plan cash flow around it.
Does audience location change Raptive income?
Yes, a lot. Advertisers pay far more to reach readers in the US than in most other markets, with the UK, Canada and Australia close behind. The table below the calculator shows how your income changes as the share of top-market readers rises or falls.
Is this an official Raptive calculator?
No. It is an independent estimate based on typical page RPMs and a common seasonal pattern. Your real income depends on your ad layout, site speed, niche and the ad market each month.