Ezoic earnings calculator
Ezoic pays by EPMV, the earnings from every ad a visitor sees across a whole visit, and it takes a few weeks of testing before that number settles. Enter your monthly visits, the EPMV you expect once testing is done and how much lower it runs while Ezoic learns, and this calculator estimates your monthly and first-year income. It also compares the result with your current ad income, so you can see how long it takes to come out ahead.
Your first 12 months on Ezoic
Monthly income with the testing period built in and traffic growing at your rate. The lime bar is your best month.
What different EPMVs would pay
Monthly and yearly income at a range of settled EPMVs, against what you earn today. Rows below your current EPMV mean switching would cost you money.
| Settled EPMV | Per month | Per year | vs current, per year |
|---|
How the Ezoic estimate is worked out
Ezoic reports earnings per 1,000 visits, so the calculator multiplies visits by EPMV. The difference from a simple estimate is the testing period at the start, when earnings usually run below where they settle.
Your current ad income is turned into an EPMV on the same traffic, so the two can be compared fairly.
Settled monthly income
What a normal month pays once testing is done.
monthly = visits ÷ 1,000 × EPMV
Testing months
During the testing period, EPMV runs at the share you set.
testing month = monthly × earnings during testing
Grow the traffic
Each month in the forecast grows visits by your monthly rate.
visits next month = visits × (1 + growth)
Compare with today
Your current income per 1,000 visits, grown at the same rate, gives the baseline for the year.
current EPMV = current income ÷ visits × 1,000
Find the catch-up month
The first month in which your running Ezoic total passes what you would have earned anyway.
cumulative Ezoic ≥ cumulative current
Ezoic earnings questions
What is EPMV on Ezoic?
EPMV means earnings per 1,000 visitors. It counts every ad on every page a visitor views during one visit, so it rewards sites where people read several pages. It is the main number Ezoic reports, which is why this calculator is built on visits rather than pageviews.
How long does the Ezoic learning period last?
Ezoic tests ad placements and layouts on your traffic before it settles on what earns most. Many publishers see lower earnings for the first few weeks, then a steady climb. The calculator lets you set how long that phase lasts and how much you earn during it, so the first year is not overstated.
What EPMV is normal on Ezoic?
It varies widely. Small sites with mixed international traffic might see $5 to $12, while established sites with mostly US readers in well-paid niches can see $20 or more. Your current AdSense earnings per visit are a fair starting point, since Ezoic usually aims to beat them.
Is there a minimum traffic requirement for Ezoic?
Ezoic has accepted small sites through its entry program, which is one reason it is popular with newer blogs. It still checks content quality and policy compliance. Check its current rules before applying, as networks change requirements regularly.
When should I move from Ezoic to Mediavine or Raptive?
Once your traffic meets their entry requirements, it is worth comparing. Premium networks often pay more per visit for sites with mostly US traffic. Run your numbers through our Mediavine and Raptive calculators, then compare the yearly totals.
Does Ezoic slow down my site?
Any ad network adds scripts and requests. Ezoic offers speed tools to offset this, but heavy ad layouts can still hurt page speed and, over time, search rankings. Watch Core Web Vitals after switching, because a traffic loss can cancel out a higher EPMV.
Is this calculator made by Ezoic?
No, it is an independent planning tool. Real EPMV depends on niche, audience location, season, layout and the ad market, so use the result as a range and check it against your own dashboard after a full month.